I used to think a high-value client were for larger firms. And small firms would get small business clients, and maybe have a few high-value clients, that bring the necessary big fees that keep things ticking over. But again and again, small innovator accountancy businesses and solopreneurs are winning high-value clients. Even when they need […]
I always wanted to start my own business, but never knew what to do. I never had any ideas that really jumped out at me. After I qualified, left practice and was working in industry, rising through the ranks to become a Group FD I’d often be in meetings with suppliers, service providers, consultants and […]
There was a time when an SME or Owner Managed Business who was looking for an accountant would always choose one of the Big 4 or much larger firms over going with their local accountant. They did this because they believed that the larger firms would give them a better result and possibly a better […]
That was my career move. Ok, so I’ve let my artistic licence run wild but I genuinely was an Ice Cream Man – whilst a student and it was my (last) job before I started training as an accountant. I literally fell into accountancy. I was in my third year of a history degree (yes […]
In this article, Mark Jenkins (CA, Co-founder and Sales Director, The Gap) shares some quality advice and insight on what business clients are really looking for. About 10 years ago I was having lunch with a friend (let’s call her Jane) when she asked, “why should I come to you as a client Mark?”. […]
Business owners… we recognise the power within you. So does Amanda C. Watts. That’s why we asked her to write a guest article on the topic of personal branding. Here’s what she wrote: Conventional wisdom says that building a brand is about the colours you choose, the logo you have and what your website […]
