Once you get a client referring other clients, you’d think you’ve done your job. Hmmmm there’s just one problem though. Total lack of control over the clients they send your way. How do you tell a top client’s mate, ‘er sorry you’re not our cuppa tea’. Awks. Well, there is a way. Don’t waste time waiting for clients to bring referrals and bunging them a fee. Work with the right clients, to […]
Meet Get Tanked, a Northern based craft beer company set up in 2010 by two mates Gwil & Tim (G & T…Get Tanked…get it?) who wanted to have a go at brewing beers with flavour. Beers they actually wanted to drink because it genuinely tasted the dogs bol*%cks. They started off setting up their kit […]
At Diagnostax and Radish Tax, we make a point of checking in with who our perfect customer is, at least every year. But to be honest it seems to evolve with our business and we naturally find ourselves looking at it more frequently. As our business has evolved, so has the strategy. Therefore, it’s been […]
There are little bits of gold that every single active business is sat on and that gold is feedback. Every time you deliver a piece of work to a client, there is an opportunity for incredible feedback. In fact, every time you interact with a client there is an opportunity for feedback. Feedback to make […]
Sometimes, I can be met with resistance from businesses when it comes to R&D Tax Relief. They’re usually thinking, “nah, that’s too good to be true” Like they are waiting for a but.…. But there is no but. When this happens, it can be difficult to know what else to say. But the bottom […]
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Stood half naked, in a hotel reception, is definitely not how to meet your wife’s boss for the first time. This is my very personal, very embarrassing, Christmas do disaster. So, be warned this Xmas! Okay, to set the scene, this was a long, long time ago, before I was even married……and I was invited […]
Clients think tax is boring 💤. They switch off at section numbers, references, or preaching about your tax expertise 💤. What they like, what they want to hear about, is the way the tax advice and forward planning you deliver, can make them ‘feel’. The feeling of INTAXICATION 🕺💃🏽. It’s a feeling a […]
Ding ding. As humans, we love a good old fashioned tear up now and again, hey? Nowadays, that’s usually when on the screen of your smart phone…where even the dweebiest amongst us can turn into a ten pint, keyboard warrior style Tyson Fury on a bender, ready for an emoji bear knuckle fight after the […]
If you are a fully digital accountancy business, then sure, it’s easy to pick up lower bracket clients, right? They buy into “digital” straight away; they are easily referred to you from other similar clients; hell, even Quickbooks and Xero throw them at you! But, if you wanna start playing “big” and really want to […]
