If you are a fully digital accountancy business, then sure, it’s easy to pick up lower bracket clients, right? They buy into “digital” straight away; they are easily referred to you from other similar clients; hell, even Quickbooks and Xero throw them at you! But, if you wanna start playing “big” and really want to […]
I always wanted to start my own business, but never knew what to do. I never had any ideas that really jumped out at me. After I qualified, left practice and was working in industry, rising through the ranks to become a Group FD I’d often be in meetings with suppliers, service providers, consultants and […]
As a SME/OMB, it can be really difficult to find new talent and attract them to your business. Don’t be ashamed to say it, it isn’t just you feeling this way. Like with clients, you are competing with the large firms aka the big dogs who can apparently offer free Starbucks coffee every morning, a […]
We had a three-month incentive, giving you all unlimited usage between Nov – Jan. Loads of you stepped up and got plenty of extra diagnostics in. Bravo! 😎 But a small group went above and beyond the majority. A few of you got to 20+ and 30+. One of those legends was Diana Stalioraitiene. If […]
There was a time when an SME or Owner Managed Business who was looking for an accountant would always choose one of the Big 4 or much larger firms over going with their local accountant. They did this because they believed that the larger firms would give them a better result and possibly a better […]
To attract, win and hold onto clients, you have to impress them. My thoughts could ruffle some feathers, but I really just want you to flaunt them 🐦🐤 🦆 🦃 🐓 🦉 🦅 🐥 🕊️ I have worked in marketing, and focused on accountancy business owners and their clients, for almost 7 years now, and […]
You deliver lots of services. How many of them include your client? Taking part creates an opportunity to get a client involved in their finances, goals and their future. A tax diagnostic review is that kind of service. Here’s the process, step-by-step… Book in a prospective meeting Use the ‘Build Your Own Diagnostic’ tick […]
How the hell did you end up being a business owner of an accountancy business? You could have stayed in that cushy job in a larger accountancy firm. You could have stayed in industry, not returned or moved into practice for the first time. You could have…well, just not started that “thing” that then seemed […]
That was my career move. Ok, so I’ve let my artistic licence run wild but I genuinely was an Ice Cream Man – whilst a student and it was my (last) job before I started training as an accountant. I literally fell into accountancy. I was in my third year of a history degree (yes […]
