If you’ve bought a new bit of software… are you considering this before you start introducing it to your clients? There’s a fine line between revamping your accountancy services, and reselling tech. You might think I want you to resell tech, as a tech provider, but I’d prefer to see tech fully embedded into your […]
So this is an idea of ours, that has influenced how we’ve developed the onboarding process for new Diagnostax users. Some software buyers will be familiar with this cycle. Those of you that aren’t probably onboard software properly. Or maybe you commit time to educating yourself, mapping out your process and establishing your marketing messages… […]
Ding ding. As humans, we love a good old fashioned tear up now and again, hey? Nowadays, that’s usually when on the screen of your smart phone…where even the dweebiest amongst us can turn into a ten pint, keyboard warrior style Tyson Fury on a bender, ready for an emoji bear knuckle fight after the […]
To attract, win and hold onto clients, you have to impress them. My thoughts could ruffle some feathers, but I really just want you to flaunt them 🐦🐤 🦆 🦃 🐓 🦉 🦅 🐥 🕊️ I have worked in marketing, and focused on accountancy business owners and their clients, for almost 7 years now, and […]
The Tech Stack. According to the ICAEW it is, “a term increasingly heard and refers to all the software products and tools in the modern practice and introduced to businesses.” This seems perfectly logical. However, how do you know you are selecting the right technology? All you need to do is take one look at […]
In this article, Mark Jenkins (CA, Co-founder and Sales Director, The Gap) shares some quality advice and insight on what business clients are really looking for. About 10 years ago I was having lunch with a friend (let’s call her Jane) when she asked, “why should I come to you as a client Mark?”. […]
Unless you’ve been hiding under a rock, you’ll be no stranger to the spiralling number of apps available for accountants today to build up their tech stack. I’m also guessing you’re more than likely suffering SOS (Software Overload Syndrome or perhaps even Shiny Object Syndrome – read on you’ll see). Well, there’s a new breed […]
Rich Sykes is the Founder of Cloud CFO, a new breed of solopreneur accountant entering the market who want something different. Read on, to find out how and why, Rich ended up running his own accountancy business… The start of the journey It all started when I got a distress call from an old friend who’d […]
The year is 2018. The tax landscape is almost unrecognisable compared to the 10 years previous. The reason? Technology. Since accounting software companies started targeting your clients you knew nothing would ever be the same again. So, what can you do to make sure you keep up with the constant technological advances, to remain current […]
At the recent Accountex North summit, Adam Owens – our technical director and all-round tax geek – had the opportunity to grab a few words with Andrew Hubbard on the future of tax. As a former CIOT President, with a long and varied career, Andrew has seen it all when it comes to the many […]